Brand Licensing Europe (BLE) and Licensing International has launched the Brand Licensing Retailers’ Academy (BLRA), a series of six masterclasses specifically designed for retail professionals.
Informa Markets’ Global Licensing Group – organisers of Brand Licensing Europe (BLE 2020) – has transitioned the 2020 even to a never-before-seen virtual celebration of the business of brand licensing, in partnership with industry trade association Licensing...
The story of how a relatively little-known Spanish producer’s canned Patatas Fritas snack was thrust onto the world stage after appearing in a Korean Oscar-winning film is a prime example of the effect brand licensing can have on a product.
Abigail Ratcliffe, head of licensing for the Science Museum Group, told BakeryandSnacks that ‘to learn while you’re having fun’ is the ethos behind the Groups licensing program.
BakeryandSnacks talks to Lori Heiss-Tiplady, global VP of Brand Strategy for the Smiley Company, about how the sunny yellow face is bringing a smile to products.
BakeryandSnacks chats to Beanstalk’s brand development execs Serena Sibbald and Sheelagh Li about the upward trajectory of Baileys and Chupa Chups licensing programs.
BakeryandSnacks spoke to Ian Downes, owner and director of Start Licensing, about its newly launched program for Nadiya Hussain, winner of the BBC's Great British Bake Off in 2015.
BakeryandSnacks chats to Marta Ballesteros and Christine Cool who co-manage the licensing division of confectioner Perfetti van Melle about the 20-year brand-licensing ride they have had the Chupa Chups lollipop brand.
BakeryandSnacks spoke to Richard Pink, MD of Pink Key Licensing, about the power of heritage and how brand licensing can capitalize on it to take brands into places where the brand itself cannot go.
According to the International Licensing Industry merchandisers’ Association (LIMA) – the leading trade organization for the global licensing industry founded in 1985 – the retail sales of licensed goods in Europe reached $14.04bn in 2017. The annual...